CSR’ MANAGEMENT STRATEGY OF PERTAMINA TOWARD STREET CHILDREN’S EMPOWERMENT PROGRAM

Dzia  Anjani; Tin  Hartini; Reza  Anggriyashati Adara

Dzia Anjani Fakultas Komunikasi Sastra dan Bahasa, Universitas Islam ‘45 Bekasi
Tin Hartini Fakultas Komunikasi Sastra dan Bahasa, Universitas Islam ‘45 Bekasi
Reza Anggriyashati Adara Fakultas Komunikasi Sastra dan Bahasa, Universitas Islam ‘45 Bekasi

Keywords: Strategy, Management, CSR, Pertamina Hulu Energi ONWJ.

Abstract

The present research aims to analyze the strategies of PT Pertamina Hulu Offshore North West Java (PHE ONWJ) for managing Corporate Social Responsibility (CSR) in the 5R

++ (Reduce, Reuse, Recycle, Resale and Reshare) of street children’ development program. The present study applied a descriptive qualitative approach by conduction in- depth interviews toward several selected informants as well as observation and documentation. The results of present study showed that Pertamina Hulu Energi ONWJ has a TJS manual for explaining the concept of company management which includes policies at every stage of the company's CSR implementation in order to maintain the effectiveness of program. The main elements of a company's CSR management system include Planning, Implementation / Implementation and Inspection / Evaluation.