THE ROLE OF SOCIAL MEDIA IN STRENGTHENING MULTICULTURAL TOLERANCE AMONG DIGITAL CITIZENSHIP

Abstract

Social media has become one of the most popular mediums in the current digital era. However, with the ease of information access and communication offered by social media, various challenges and problems have also emerged, one of which is the decreasing level of multicultural tolerance in the digital community. The rise of hate speech on various social media platforms shows that digital citizens still lack a tolerant attitude. Multicultural tolerance is crucial in diverse societies, where cultural, religious, and racial diversity is increasingly complex and demands respect for differences. Therefore, research on the role of social media in strengthening multicultural tolerance is essential. This study aims to examine how social media can strengthen multicultural tolerance among digital citizens and find effective strategies to improve multicultural tolerance through social media. This research uses a qualitative approach with a literature review method to identify the factors influencing multicultural tolerance and study the role of social media in strengthening multicultural tolerance. The results show that social media can strengthen multicultural tolerance in the current digital community, but it needs to be used wisely and with good digital literacy to reduce social conflicts and enhance diversity in society. Therefore, the results of this research are expected to provide an important contribution to understanding the impact and role of social media in strengthening multicultural tolerance and provide strategic suggestions for using social media to strengthen multicultural tolerance in the digital community.