THE CONCEPT OF DEVELOPING BUKIT PENGHARAPAN CHRISTIAN BUSINESS AND TECHNOLOGY INSTITUTE STUDENT’S ENTREPRENEURAL ACTIVITIES (CASE STUDY OF FRUIT BOBA BUSINESS DEVELOPMENT)

Abstract

Entrepreneurship is an innovative and creative activity that forms the basis for developing human resources to improve the quality of life. Improving economic conditions in Indonesia is very dependent on the amount of business development because conducting business activities plays an important role in increasing economic income. Institut Teknologi dan Bisnis Kristen (ITBK) Bukit Pengharapan has a learning and teaching strategy by creating an Entrepreneurship Development Program through Backbone courses that teach all students to create, develop, and run a business. From this background, it is necessary to plan a concept for developing entrepreneurial activities for ITBK Bukit Pengharapan students. “Bowah Boba Buah Naga” is a form of developing entrepreneurship activities carried out by ITBK Bukit Pengharapan students who are engaged in the culinary field, namely food and beverages, where this business is developing with an innovation in dragon fruit processing. The purpose of this research was to find a concept that students can use to increase entrepreneurial opportunities. The method in this study uses a qualitative approach in which the research approach is carried out through field observation and an intensive study of the business development background that has been developed. The concept used in the development of “Bowah Boba Buah Naga” entrepreneurship is by implementing the 7P marketing mix, namely Product, Price, Place, Promotion, People, Process, Physical Evidence, by implementing this marketing mix it can help to form a concept to increase and develop activity opportunities ITBK Bukit Pengharapan student entrepreneurship.