The Utilization of TikTok as a Public Communication Tool by the Ministry of Finance of the Republic of Indonesia

Abstract

TikTok is one of the social media that is on the rise and is widely used by the Indonesian people, especially young people. The popularity of TikTok is utilized by Government Institutions in Indonesia as a medium for delivering public information, one of them is the Ministry of Finance of the Republic of Indonesia through the @kemenkeuri account. This research will examine and look further at how the Ministry of Finance of the Republic of Indonesia disseminates information to the public through content on TikTok social media. The research was conducted using a qualitative method through content analysis by looking at the content on the @kemenkeuri TikTok account. This research reveals how the Ministry of Finance adapts the trends and delivery style of TikTok to deliver public information, so that the delivery of formal public information becomes lighter and more interesting. The results of the study concluded that the use of TikTok is one of the latest weapons from Government Institutions to be able to convey messages that are more easily accepted by the public. This cannot be separated from the content style and language style used in the creation of TikTok content.