Effect of Online Transactions on Supply Chain Design Decision Through Cost and Customer Value

Abstract

The purpose of this study is to determine how much Effect of online transaction on supply chain design decision and whether the Effect is stronger when mediated by costs and customer value. This research is conducted with quantitative methods. This research uses primary data, which is surveyed directly to respondents whom are entrepreneurs that involve in online transactions, and processed using the SPSS statistical tool. The results showed that Online Transactions directly exert a significant influence on Supply Chain Design Decisions. If Online Transactions on Supply Chain Design Decisions are mediated with variables such as Cost and Consumer’s Value, then mediation through Cost strengthens the Effect significantly as well as mediation through the Consumer Value also has a significant Effect. The new things in this study is the use of two mediating variables Cost and Consumer Value simultaneously to see the Effect of Online Transactions on Supply Chain Design Decisions.