Strategic Transformation of Media Television to Manage Disruptive Change

  • Lisa Mardiana
  • Pawito
  • Sri Hastjarjo
  • Prahastiwi Utari
Keywords: Media, Strategic Transformation, Mediamorphosis, Disruption

Abstract

The mass media industry is facing a very tough challenge of change with the emergence of various disruptive innovations as a result of the digital technology revolution. Adequate strategy and management are needed so that the conventional media industry can survive amid the pressure of disruptive change. This study aims to describe the strategic transformation efforts made by television broadcast media in Indonesia to face disruption. Using a qualitative method, this study observed various television broadcasting industries with categories including public television broadcasters, network television and local television. Interviews were conducted with media leaders and managers, with analysis using mediamorphosis theory. The results show that the media try to adapt to changes, develop various innovations, as a form of strategic transformation in order to continue to exist and be sustainable.

Author Biographies

Lisa Mardiana

Communication Science Departement of Dian Nuswantoro University,Semarang, Indonesia

Pawito

Communication Science Departement of Sebelas Maret University,Surakarta, Indonesia

Sri Hastjarjo

Communication Science Departement of Sebelas Maret University,Surakarta, Indonesia

Prahastiwi Utari

Communication Science Departement of Sebelas Maret University,Surakarta, Indonesia

Published
2023-08-07