ANALYSIS OF THE ECONOMIC IMPACT OF INTEGRATED TOURISM DEVELOPMENT IN THE LAKE TOBA AREA ON THE WELFARE OF THE PEOPLE OF NORTH SUMATRA PROVINCE

Abstract

Tourism is one of the economic support systems that drives economic growth in Indonesia. Indonesia as a country with good tourist attractions has enormous potential to create jobs. The greater the employment opportunities, the lower the unemployment. The purpose of this study is to: Analyze whether tourism development factors positively and significantly influence economic activity in the Lake Toba region. Analyzing Do Economic Activity Factors Influence Positively and Significantly the Welfare of People in the Lake Toba Region? Analyzing Do Tourism Development Factors Influence Positively Significantly People's Welfare in the Lake Toba Region? Analyzing Do Tourism Development Factors Have a Positively Significant Influence on People's Welfare Through Economic Activities in the Lake Toba Region? With variables consisting of 3 variable elements, namely: X Independent Variable (Tourism Development), Y Dependent Variable (Community Welfare) and Z Intervening Variable (Economic Impact). While the research method model used is the SEM Approach – Partial Least Square PSL Model for Structural Equation Modeling (SEM) Analysis based on Components or Variants. and Research based on the distribution of Questionnaires or Questionnaires, Interviews, Documentaries, Observations, Focus Group Discussions (FGD) during the 2022 Research Year. This study can contribute to government policies to increase economic development in the Lake Toba Region as a Tourism Priority in Indonesia from five destinations namely: Lake Toba, Borobudur, Likupang, Mandalika and Labuhan Bajo by increasing the productivity of human resources in the tourism industry.