GREEN ENTREPRENEURIAL ORIENTATION FOR ACHIEVING SUSTAINABLE BUSINESS PERFORMANCE: A CONCEPTUAL PAPER

Abstract

This article aimed to find a comprehensive definition of Green Entrepreneurial Orientation. The problem highlighted in this article was the absence of a comprehensive understanding of Green Entrepreneurial Orientation from previous studies. This article revealed a difference in definition and scope broadness in Green Entrepreneurial Orientation from the previous studies. The approach applied in this article was by comparing the difference between its definition and other variables along with Green Entrepreneurial Orientation to achieve Sustainable Business Performance. The implication of this study result enriched the theory of Green Entrepreneurial Orientation, and organizations now have guidance to achieve Sustainable Business Performance. The original contribution from this study provided a more comprehensive definition of Green Entrepreneurial Orientation and discovered some other variables enhancing Sustainable Performance for organizations.