THE INFLUENCE OF PRODUCT VARIATIONS, FACILITIES, ATMOSPHERE, SERVICE QUALITY AND CAFE LOCATIONS ON REPURCHASE INTERESTS USING THE STRUCTURAL EQUATION MODELING METHOD

  • Osep Hijuzaman
  • Muhammad Ali Akbar
  • Risha Putri Rezki Aulia
Keywords: Product Variation, Facilities, Atmosphere, Service Quality, , Location, Re-purchase Interest

Abstract

This study aims to determine the effect of product variations, facilities, atmosphere, location and quality of Service cafes in the interest of repurchase at Café inTasikmalaya Regency. The sampling using slovin formula which resulted in 161 respondents from 270 population person, the data used is primary data using a questionnaire technique, hypothesis testing is carried out using SEM-based multiple linear regression analysis techniques. The results showed that the variety of products, facilities, atmosphere, location and quality of Service does not affect the interest repurchase.

Author Biographies

Osep Hijuzaman

Industrial Engineering, STT Wastukancana Purwakarta Indonesia

Muhammad Ali Akbar

Industrial Engineering, STT Wastukancana Purwakarta Indonesia

Risha Putri Rezki Aulia

Industrial Engineering, STT Wastukancana Purwakarta Indonesia

Published
2023-08-12