THE INFLUENCE OF PRODUCT VARIATIONS, FACILITIES, ATMOSPHERE, SERVICE QUALITY AND CAFE LOCATIONS ON REPURCHASE INTERESTS USING THE STRUCTURAL EQUATION MODELING METHOD

Abstract

This study aims to determine the effect of product variations, facilities, atmosphere, location and quality of Service cafes in the interest of repurchase at Café inTasikmalaya Regency. The sampling using slovin formula which resulted in 161 respondents from 270 population person, the data used is primary data using a questionnaire technique, hypothesis testing is carried out using SEM-based multiple linear regression analysis techniques. The results showed that the variety of products, facilities, atmosphere, location and quality of Service does not affect the interest repurchase.