THE INFLUENCE OF TOURIST RATIONALITY, TOURISM ATTRACTION, DECISION MAKING ON SUSTAINABLE TOURISM MANAGEMENT BERJO TOURISM VILLAGE, NGARGOYOSO DISTRICT, KARANGANYAR REGENCY

Abstract

Tourism is managed based on sustainable principles to protect environment so environmental carrying capacity is maintained. To realize environmental carrying capacity, it’s necessary to have tourist village. Good sustainable tourism management is related to decision making. A decision is considered rational if the plan chosen is in accordance with the desired goals. Rationality is related to uniqueness of tourist attractions. Based on this description, this research was conducted with the aim to explain the influence of tourist rationality, tourist attraction, decision making on sustainable tourism management. The research method is explanatory research with quantitative approach. This research was conducted in Berjo Tourism Village, precisely at Jumog Waterfall and Madirda Pond. This research population is tourists visiting tourist villages with sample of 100 respondents. The sampling technique is convenience sampling. Data collection techniques using questionnaires. Test validity and reliability using SPSS 26. The results showed that there is an influence of tourist rationality on sustainable tourism management caused by direct effect, indirect effect, correlated effect, spurious effect. The path analysis coefficient is 0.559 in medium category. Sustainable tourism management is explained by rationality of tourists at 7%. The remaining percentage of variance of 93% can be explained by other causes.