RURAL TOURISM DEVELOPMENT IN MALANG REGENCY: WHAT ABOUT LOCAL COMMUNITY READINESS?

  • Trisetia Wijijayanti
  • Norlida Hanim Mohd Salleh
  • Noor Azuan Hashim
  • Norlaila Abu Bakar
  • Mohd Nasir Mohd Saukani
Keywords: rural tourism, rural tourism development, community readiness, sustainable development, sustainable tourism

Abstract

The rural areas of Malang Regency have experienced enormous growth in tourism development in recent years. Villages in this region strive to create tourism-related activities by exploring their unique potential. However, the idea of emerging tourism development often originates from a limited number of sources, leading to many villages experiencing failures. Therefore, this study aimed to evaluate the level of community engagement in tourism development to address this issue. The assessment was conducted by measuring the local residents’ perception of local involvement and government agencies in tourism development in six villages in Malang Regency. Furthermore, the survey method with descriptive statistical analysis was employed to measure the perception of society. The results showed that the community was eager to engage in the formulation of village government policies related to tourism development. They also expected the village to consult with the local community before making any decisions on the development of tourism in their area. Notably, the success and sustainability of tourism development were dependent on the full support of all parties, specifically the local community.

Author Biographies

Trisetia Wijijayanti

Economic Department, Faculty of Economics and Management,National University of Malaysia,Bangi,Malaysia

Management Department, Faculty of Economics and Business,Universitas Negeri Malang,Malang,Indonesia

Norlida Hanim Mohd Salleh

Economic Department, Faculty of Economics and Management,National University of Malaysia,Bangi,Malaysia

Noor Azuan Hashim

Economic Department, Faculty of Economics and Management,National University of Malaysia,Bangi,Malaysia

Norlaila Abu Bakar

Economic Department, Faculty of Economics and Management,National University of Malaysia,Bangi,Malaysia

Mohd Nasir Mohd Saukani

Economic Department, Faculty of Economics and Management,National University of Malaysia,Bangi,Malaysia

Published
2023-08-17